50% increase on revenues for Sports Photo Gallery
Sport Photo Gallery is one of the UK’s leading online sports posters, prints and merchandise retailers. We began working with them in March 2018 and did such a good job that we took over their paid search campaigns in October 2018. In this case study, we explore what went well for Sport Photo Gallery, how we managed to almost double their year over year organic traffic and increase their revenue by 50%!
The Customer
Sport Photo Gallery is one of the UK´s leading online sports posters, prints, and merchandise retailers. At the touch of one click, you can fill your home with authentic, inspirational, and high-quality pictures from your favourite sport, championship, or team. Whether it is from the Football World Cup 2022, Wimbledon 2023 or Boxing Championships, you can get all of the most iconic pictures there.
Challenges
Like the majority of e-commerce websites, Sport Photo Gallery has thousands upon thousands of pages, which means optimizing at scale is a real challenge. The website also needed greater exposure on authoritative websites. This has a dual purpose: not only does being featured on high-quality sites expose the brand to new audiences, but search engines also value the positive indication a link back to a site offers.
Solution
What we implemented was keyword-optimized content for every page on the site – a big task, but well worth doing. Instant rankings and traffic bump followed. When you’re starting from scratch, optimizing text in this way can make for a good start. Off-page, we focused on sports sites specifically, both in the UK and the US – the company’s principal markets. Creating a diverse link profile – with articles and guest posts focusing on a variety of different sports and anchor texts – is an ongoing project aimed at creating and consolidating authority in the sporting sector.
Results
