SEO for Web Designers
How does SEO for Web Designers work?
Mobile-friendliness
For Google, the mobile version of your website is the most important one. On top of this, most people use their mobile when browsing the internet. Having a mobile-friendly website is a must.
Metadata
Metadata is what people see on Google search results. This is one of the most important piece of SEO, and Web Designers should be mindful of this. It is much easier to set these up correctly at first than having to add them one by one later.
Website Speed
When we talk about SEO for Web Designers, this also includes focusing on website speed. Google gives a lot of importance to User Experience and speed is part of it. Things such as plugins and file sizes can impact speed a lot, make sure to bear this in mind.
Image naming
Search Engines like to read everything on a website, including images. SEO for Web Designers should therefore include images. For example, Alt text should be all filled in to make images relevant for search engines.
URL Structure
If you need to remember one thing regarding SEO for Web Designers, it should be about URL structure. All your URLs should be close to the main page and you should not have any orphan URLs. This will increase rankings for all URLs and not just a few.
Indexable Content
Search engines needs to be able to crawl and index your website for your URLs to rank on top of results. One of the biggest challenges here is the use of JavaScript. Even if it can improve your design, try to find a good balance that does not impact SEO too much.
