Reddit Ads Management
It allows businesses us to effectively promote products and services on Reddit, driving targeted traffic to your websites and physical stores. By leveraging Reddit’s vast and engaged user base, we help businesses increase visibility, boost sales, and grow revenue.
Why Reddit Advertising is important for your business and brand?
People on Reddit connect their passions and interests – building communities that foster discussion, education, distraction, and delight. Brands are welcome here and connect with the 430M monthly visitors across 130,000 communities they aren’t reaching elsewhere.
Reddit users engage deeply with our content. Instead of aimlessly scrolling, they seek insights and opinions from their peers and trusted communities.
Because they trust the conversations here, users look to Reddit for product and brand recommendations. They dive into Reddit to research products and weigh their benefits, which helps them make purchase decisions faster, spend more, and have a higher product NPS than other social audiences.
Passionate Communities
At Reddit, we are connected by passions and interests, not individuals. From makeup to gaming to personal finance, our mission is to provide community and belonging to everyone in the world. We are home to: 100K Communities, 350 Million Monthly Visitors, 44% Daily User Growth Year-Over-Year (source: Reddit Internal, Global 2020)
Young Audience
Reddit users skew heavily male, with 68% male vs. 32% female. This is almost identical to X (69% vs. 31%). All of the other social media platforms have a slight majority of female users. Reddit has the second most users below the age of 25 (25%) and the highest below the age of 35 (61%).
Real Information
The #1 reason people come to Reddit is to be informed - via in-depth conversations with other people who share the same interests. They’re actively seeking the insights and opinions of their trusted communities. Because they trust the conversations here, users look to Reddit for product and brand recommendations. Reddit is trusted for product and brand recommendations significantly more than all social competitors and is in line with Google and Amazon.
Wide Range of Topic
Reddit touches all the industries and niches, here are some interesting data, Reddit as MORE:
- Gamers than Twitch, IGN, and Gamespot combined.
- Consumer tech enthusiasts than CNET, Wired, and TechCrunch combined.
- Fashion enthusiasts than Vogue, Glamour, GQ, Esquire, Bustle, and Allure combined.
- Sports enthusiasts than ESPN, MSN Sports, Sports Illusrated, or Yahoo Sports.
- TV and film fans than IMDB, Hulu, or Netflix.
Can Reddit Ads help increasing your sales and revenue?
Yes! Reddit users spend more of their total journey in the Consideration stage seeking product and brand information, with more brands evaluated over more research sessions.
Is Reddit improve your Brand or Product sentiment?
Definitely! Consumers who use Reddit to validate their purchases are more satisfied buyers who have a higher post-purchase NPS and are more likely to speak positively about that product or brand online and offline.
What are the different Reddit Bid Type?
There are multiple bid types to amplify your Promoted Posts and Videos. on Reddit, you should choose your bid type depending on your objectives. At the beginning of your campaign, bid high to help your ads gain traction. As your campaign gains momentum, adjust your bids as you see fit. During the campaign, your bids may fluctuate for multiple reasons. Reach out to your Reddit Account team for account bid recommendations.
Brand Safety Advertiser Controls
Prevent ads from serving near content that are inappropriate or not brand-safe for your business. Learn about sensitive categories. If your business advertises rental cars, you might select Transportation accidents to prevent your ad from serving near content about car crashes. Reddit’s differentiated layered approach makes Reddit a safe, effective place for advertisers to align with their most passionate audience.
Reddit allows you to have a great control over you brand visibility with the following tools:
Comments On/Off
Brands have the choice of enabling comments for engagement campaigns or leaving comments disabled when the campaign goal is awareness. Engagement campaigns can turn comments off at any time.
Negative Keyword Exclusion
Negative keyword exclusion provides brands control over the type of content that appears above and below their ad.
Community Exclusion
Community exclusion enables brands to withhold their ad from appearing in specific communities.
Inventory Types
Inventory Types provides brands with the ability to opt-in to the group of inventory that aligns best with the brand, campaign message, or audience goals.
