Google Shopping Management
Google Shopping Ads allows e-commerce sites to promote their online inventory by increasing the number of visits to their websites and physical shops which leads to more sales and revenue.
What are the benefits of Google Shopping campaigns?
We have experience creating and managing Google Shopping Ads in several countries and languages. We will optimize product feed and campaigns themselves to achieve the following goals:
More Traffic
Many businesses experience significantly higher clickthrough rates (CTR) with Shopping ads compared to text ads shown in the same location for shopping-related searches. In some cases, advertisers have experienced double or triple standard clickthrough rates.
Better Qualified Leads
As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Broader Presence
More than one of your Shopping ads can appear for a given user search and, if relevant, a Google Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
Easy Campaign Management
Instead of keywords, Google Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. Browse your product inventory directly in AdWords and create product groups for the items you want to bid on.
What is a Google Shopping Campaign?
Google Shopping allows the paid promotion of product inventory by retailers. It will enable them to increase the number of visits (and thus sales) to their websites and/or physical stores. For the customers it allows them to search for, view and compare products online from different e-commerce. These products are displayed when a customer uses Google to search for a product. They can appear in the main search engine results page or under the shopping tab as well as in Gmail (since March 2020).
Google Shopping Ads consist of a photo of the product, a title, a price and the store name (among others). Given that the user will be impacted by this information before clicking on the ad, the online stores can get more qualified visits.
Is it possible to create Google Shopping ads in the UK?
Yes, it is possible to create Google Shopping Ads in the UK!
Since its introduction in 2002, it is possible to create and advertise Google Shopping campaigns in the United Kingdom.
