Thinking whether or not to work with a digital marketing agency?

Growing your business in today’s digitalized world can feel overwhelming at times and understanding how digital works is extremely important to succeed.

Why Has Digital Become So Crucial?

Traditional marketing can no longer reach the high audiences it used to –  Digital Marketing can.

The digital world of business is constantly changing and evolving, and digital marketing companies are aware of that.

Consumers are more informed than ever and the businesses who succeed are the ones who understand this different way of doing business today, an effective way.

Digital marketing is brand promotion through technology, with a much more precise target orientation.

It delivers measurable results in real-time and strategies can easily and immediately be tested and adjusted.

So why would a company need a digital marketing agency? Well, a digital expert helps you optimize your resources while delivering the right information to the consumer and design strategies that will help grow your brand.

It’s no longer enough to just create an ad and put it on every TV channel!
With digital marketing, you can reach out to a larger audience with a lower investment, compared to traditional marketing strategies with the direct cost of distribution and traditional media.

Around 3.5 billion people are connected to the internet today around the globe. Digital marketing makes your company visible on digital spaces in the right context anywhere in the world. This is why it is so important for your business to take digital marketing seriously and build an optimized presence to make the most out of opportunities.

Digital experts help you define the best way to advertise your brand and optimize your campaigns while making digital media works in your favor.

Given that people spend around 20 hours a week on social media, it is easy to understand that almost every consumer does quick research before buying any service or product.

That is why your brand should be visible on digital platforms, in order to be found by your customers and potential clients.

A digital marketing agency will analyze your business, niche market, discuss your needs, clarify your business and digital goals and implement tools that will help you meet them: SEO, PPC, content planning, link building, website optimization, manage social media, etc.

Find an agency that resonates with your work, brand image as well as values and be amazed by how a great digital marketing plan can boost your business.

What Does a Digital Marketing Agency Do?

A digital marketing agency is highly focused on results in the digital world and is a specialist in digital communication. They can easily track any marketing action and measure it, working on the improvement of your ROI.

It is a team of strategists, designers, copywriters, creatives, developers, consultants, managers that work together to deliver the best results possible with the least amount of money spent – compared to traditional marketing, where you’d spend a lot more for a much lower return.

When working with a digital marketing agency, they will help you define your goals and deadlines and improve your productivity and strategies to optimize time, tools, and investment.

It focuses on defining who your exact buyer is, a much more precise one, and work towards that specific target. Once you know who that target is, it becomes easy to determine what your message should be and how you can reach it.

Digital marketing is all about the online world, thus working with an agency means your online presence will be developed and boosted in many ways.

That’s where many team members come together, to better define a clear and concise strategy to build your online presence: through social media, videos, landing pages, podcasts, and other online platforms, with adequate content creation.

The goal is to provide the best possible search rankings, delivering a marketing ROI that you couldn’t get otherwise. Working with a digital marketing team means that you will get more customers with higher lead conversion, which means a growth of visibility and sales.

What we do at UniK

When choosing a digital marketing agency, you need to consider the costs, expertise, experience, creativity, and focus the agency has.

At UniK SEO, we are a digital marketing agency that specializes in increasing organic and paid traffic from the main search engines (Google, Bing, Yahoo).

We provide services in Search Engine Optimisation (SEO), Pay-Per-Click Management (PPC), and Content Marketing for your brand and website.

We audit your company and create personalized digital marketing strategies, delivering measurable results to bring you the highest possible ROI. You can find out more about all our SEO services.

We are a team of motivated international professionals, who love and understand technology and innovations. Our goal is to provide the best services and results possible for your website.

UniK SEO is based in Lisbon, Portugal, and we work with many brands worldwide. We currently provide our services in English, French, Portuguese, and Spanish.

Our team has a strong background in corporate and freelance digital marketing and we are proud to show great experience as well as track records in performance, affiliate and content marketing, SEO, PPC for digital services, e-commerce, and brands.

We also build strong relationships with our media partners, which is a great tool to have when developing a link building strategy.

We are excited to show you in which ways you can improve your website! Check our blog for future tips and tricks on digital marketing and SEO.