Top 7 SEO Mistakes Cryptocurrency Companies Make (And How to Fix Them!)

As the cryptocurrency market continues to grow, companies in this field must adapt their digital marketing strategies to stay competitive. One crucial aspect of this is Search Engine Optimization (SEO). However, many cryptocurrency companies make SEO mistakes that can harm their online visibility.

In this article, we’ll delve into the top 7 SEO mistakes cryptocurrency companies make and provide actionable tips to fix them!

What Is SEO in Cryptocurrency?

SEO for cryptocurrencies refers to the process of optimizing a website’s content, structure, and backlinks to improve its visibility on Search Engine Results Pages (SERPs) for cryptocurrency-related keywords.

Effective crypto SEO strategies can drive targeted traffic to your website, increase brand awareness, and enhance your company’s credibility in the cryptocurrency industry.

The Most Common SEO Mistakes in Cryptocurrency Websites

1. Ignoring Keyword Research

It’s no wonder this one’s on top of the list… ignoring keyword research is a common mistake that can hurt your website’s search engine rankings – period.

To optimize your content effectively, identify relevant keywords and phrases that people use to search for cryptocurrency-related information.

Fix

Perform thorough keyword research using tools like Google‘s «Keyword Planner» or Ahrefs and identify relevant primary and secondary keywords (including long-tail keywords) and incorporate them naturally into your content.

2. Poor Content Quality

Low-quality content can have a negative impact on your website’s search engine rankings, and the truth is, cryptocurrency websites often produce content that’s too technical, difficult to understand, or lacks value for the target audience.

Fix

In order to solve this issue, create well-researched, valuable, and easy-to-understand content that addresses your audience’s pain points and remember to use your primary and secondary keywords naturally throughout the content.

3. Not Optimizing for Mobile Users

Given the rise in mobile device usage, it’s quintessential to optimize your cryptocurrency website for mobile users; failing to do so can result in lower search engine rankings and a poor user experience.

Fix

Implement a responsive design that adapts to different screen sizes and ensure that your website loads quickly on mobile devices. You must conduct tests on various devices and browsers to ensure a seamless user experience.

4. Ineffective Use of Cryptocurrency SEO Backlinks

In the world of SEO, backlinks serve as votes of confidence from other websites. However, many cryptocurrency companies don’t effectively utilize cryptocurrency SEO-related backlinks, either by having too few or relying on low-quality links.

Fix

Develop a comprehensive link building strategy that targets high-authority, relevant websites within the cryptocurrency industry and create valuable, shareable content to naturally attract backlinks while avoiding using spammy techniques like purchasing links or participating in link schemes.

5. Neglecting Technical SEO

Technical SEO is crucial for ensuring that search engines can crawl, index, and rank your cryptocurrency website effectively. Common technical SEO mistakes include slow page load times, broken links, and duplicate content.

Fix

Conduct regular technical SEO audits to identify and fix issues like broken links, slow-loading pages, and duplicate content. Also, implement structured data markup and ensure that your website has a clear, logical site structure that’s easy for both users and search engines to navigate.

6. Overlooking Local SEO

While cryptocurrency is a global phenomenon, many companies still have a local presence or serve specific geographic markets, which is why neglecting local SEO can result in missed opportunities to connect with potential customers in your target areas.

Fix

Optimize your website for local SEO by including location-specific keywords in your content, title tags, and meta descriptions.

Also, don’t forget to create and optimize your Google «My Business» profile, which will encourage customer reviews and, concurrently, improve your local search rankings.

Furthermore, you should build local cryptocurrency SEO backlinks from relevant, high-authority websites in your target area.

7. Failing to Track and Analyze SEO Performance

Without monitoring your SEO performance, you won’t know whether your efforts are paying off or if adjustments are needed. Indeed, many cryptocurrency companies fail to track and analyze their SEO results, thus hindering their ability to optimize their strategies effectively.

Fix

Use tools like «Google Analytics», «Google Search Console», and Ahrefs to track your website’s performance, including organic traffic, keyword rankings, and backlink profile. Regularly analyze this data to identify areas of improvement and adjust your SEO strategies accordingly.

In Short

By addressing these common SEO mistakes, cryptocurrency companies can improve their online visibility and attract targeted traffic to their websites.

Remember that SEO is an ongoing process, and staying up-to-date with the best practices is crucial for sustained success.

If you need help with your crypto SEO, don’t hesitate to reach out to our team at UniK SEO. With our expertise in SEO for cryptocurrencies, we can help you optimize your website for better rankings and visibility online!

[Get a Crypto SEO Analysis]

How to Develop a Winning Crypto SEO Strategy?

As the popularity of cryptocurrency grows, so does the need for a strong SEO strategy that can help businesses in this space reach their target audience. 

Crypto SEO strategy is the process of optimizing your website and content for search engines to increase your online visibility and attract more traffic. In this article, we’ll explore how to develop a winning crypto SEO strategy and why it’s important.

How does crypto SEO work?

Crypto SEO works like traditional SEO, with a few key differences. The first step in developing a crypto SEO strategy is targeting the right keywords. These are the words and phrases that your target audience is likely to search for when looking for information about cryptocurrency or related topics.

To identify the best keywords for your crypto SEO strategy, you must conduct thorough research using tools like Google Keyword Planner or SEMrush. Look for keywords with high search volume and low competition, as these will be easier to rank for and drive more traffic to your website.

Once you have identified your target keywords, the next step is to optimize your website and content to rank for these keywords. This involves several on-page and off-page SEO tactics, such as:

  • Optimizing your website’s structure and navigation to make it easy for search engines to crawl and index your content.
  • Creating high-quality, engaging content that targets your chosen keywords and provides value to your target audience.
  • Building high-quality backlinks from reputable sources to demonstrate the authority and credibility of your website.
  • Optimizing your website’s meta tags, including title tags and meta descriptions, to improve click-through rates and attract more traffic.
  • Ensuring your website is mobile-friendly and optimized for fast page load times, as these are important ranking factors for search engines.

Why is SEO strategy for crypto important?

A SEO strategy is essential for any business in the cryptocurrency space, as it can help you:

  • Increase your online visibility: Optimizing your website and content for search engines can increase your online visibility, thus attracting more traffic to your website.
  • Reach your target audience: By targeting the right keywords, you can ensure your content reaches the audience interested in your products or services.
  • Build credibility and authority: By creating high-quality content and a link building strategy, you can demonstrate the credibility and authority of your brand in the eyes of both search engines and your target audience.
  • Drive conversions and revenue: By attracting more targeted traffic to your website, you can increase your chances of driving conversions and generating revenue for your business.

In the highly competitive cryptocurrency world, a strong SEO strategy can give you a significant advantage over your competitors. By following the steps outlined above and staying up-to-date with the latest trends and best practices in SEO, you can develop a winning crypto SEO strategy that drives results for your business.

Best keywords for cryptocurrency

When it comes to identifying the best keywords for cryptocurrency, there are a few key things to keep in mind. First, you want to target keywords that are relevant to your business and your target audience. This might include keywords like “bitcoin,” “cryptocurrency,” “blockchain,” and “digital currency.”

In addition to these broad keywords, targeting long-tail keywords that are more specific and targeted to your niche is also important. For example, if you offer a cryptocurrency exchange platform, you might target keywords like “best cryptocurrency exchange,” “buy bitcoin online,” or “crypto trading platform.”

Look for keywords with high search volume and low competition, as these will be easier to rank for and drive more traffic to your website.

A winning crypto SEO strategy requires three main ingredients: time, effort, and expertise

Developing a winning crypto SEO strategy requires time, effort, and expertise, but it’s well worth it in the long run. By identifying the right keywords, optimizing your website and content, and staying up-to-date with the latest trends and best practices in SEO, you can increase your online visibility, reach your target audience, build credibility and authority, and drive conversions and revenue for your business.

With the right approach, you can develop a winning crypto SEO strategy that takes your business to the next level. Remember, SEO is an ongoing process that requires constant monitoring and optimization, so hiring an SEO Agency is the best advice. By regularly reviewing the analytics and adjusting your strategy as needed, you can stay ahead of the competition and continue to drive results for your business.

Cryptocurrency Guest Post

Looking for new effective ways to increase your cryptocurrency website’s, visibility, organic traffic and loyal users? The Cryptocurrency Guest Post is an excellent tool for that! Read on to learn everything about it.

Building Consumer Trust Through Cryptocurrency Guest Posts

Guest posting is a common technique that involves writing and publishing a blog on a page that not your own. It is also a fantastic way to exchange ideas and connect with new audiences. Besides this, guest posting is an excellent way to establish authority and build trust. It can increase your own readership by snagging the interest of people that may not seek you out on their own. In addition to the increased traffic on your own blog – secondary to guest posts – whatever content you’re writing on will be much more influential as you become a reference to another’s claims or ideas. Adding clout to your own claims and ideas.

Get your page noticed using a cryptocurrency guest post

Bloggers need good content, that’s a given. Guest blogs are great for not only the person who’s writing them but also for the page that posts them. “Blogs make up a large percentage of conversations happening on the internet.”, writes one well-respected blogger. Guest posts keep content fresh and give the readers an intriguing and new authors voice. This keeps monotony from creeping into your periodical. When any blog uses a guest post, they include a “backlink”. These backlinks work as a direct reference to the guest posters page, and the more often the guest page is referenced, the higher the rating it will receive in search engines like google.

Why is the cryptocurrency guest post so important?

Cryptocurrency is a burgeoning business right now, but it’s been growing slowly over the decades. First invented in 2009, it would be well over five years before it became embraced by the laymen tech community. Now, nine years later, it’s finally starting to become a bit more mainstream. So even though the technology has been around for almost a decade it’s still “new” to a lot of consumers. With that popular newness also comes the burden of accessibility. Bitcoin and other cryptocurrencies are becoming more accessible, but at the moment, it’s a multi-step, and sometimes confusing process, to acquire your own. Cryptocurrencies are also deregulated and decentralized, meaning that the average person, who has put their money into big banks throughout their lives, now has to become comfortable with a completely different mode of finance, owing to some understandable scepticism for customers.

With that being said, all signs point to cryptocurrencies as our futures. Cryptocurrencies are an incredibly secure way to own and transfer money, with no bank fees or exchange fees. It takes our money to the world market, exactly where we want our business to be. The technologies embedded in cryptocurrencies, like blockchain – the technology that codes for the secure and almost immutable records behind cryptocurrency exchanges – have farther reaching possibilities than those of crypto ledgers alone. Initial coin offerings are becoming an extremely viable way to fundraise for new businesses. The future of our business demands cryptocurrencies, now we just have to establish this excitement and confidence into the public.

Get started with Cryptocurrency Guest Post Now!

People are talking, so make sure they’re talking about you. Use a cryptocurrency guest post to keep the conversation going as part of your global cryptocurrency SEO strategy to increase your traffic and visibility online.

This is where cryptocurrency guest post comes in handy. While increasing your backlinks, building your authority, and creating a wider audience for your product, business scheme, or blog; you are also creating awareness and understanding into a hot-button issue. Cryptocurrency is what the internet is talking about. It’s about time you became part of that conversation!

Blockchain SEO: Why Is Everyone Talking About it?

Blockchain is one of the most innovative and exciting technologies to come out of recent years of tech. The technology revolving blockchain can store, organize, and collate near-infinite amounts of data- and it’s changing the way the world looks at business. Innovators and visionaries are capitalizing on technology’s newest trend and with Blockchain SEO, you could be too.

What is Blockchain anyway?

Blockchain is a multisystem game changer. Make sure you can capitalize on all these up and coming opportunities with proper blockchain SEO practices.

Before explaining why blockchain SEO is so important for a business, let’s get a bit of background on what blockchain is and why it’s such an attractive business venture to so many. Essentially, Blockchains are a chain of blocks of information. It’s basically a ledger or a record off a whole bunch of somethings that lead to or describe the transactions of an event. The records of these events are secured using cryptography. Yes, exactly the same type of code that DaVinci and Dan Brown were on about. So, once each block records an event, including information that affixes it to the chain (cryptographic hash), a time stamp, and any applicable transaction data, the record is then permanent and verifiable.

So imagine a charm bracelet. The bracelet itself is the chain, both a terminus and a starting point. As whatever is logged (like- a bitcoin transaction) occurs, a charm becomes part of the bracelet. These charms would be the blocks. Little bits of virtually unmodifiable information that signify and log a specific event. Because of the cryptographic hash (something that scrambles the information on how the charm was made) that is employed to make it, each charm is really hard to change or recreate exactly. Not only that, but it shows the exact order in which events happened. So even if the information is modified, later on, the change is recorded and time-stamped. Then, they distribute it throughout the network as an add-on, not a direct edit.

Why are they useful?

Blockchains are incredibly useful ways to log and store information for a number of reasons. The most poignant is that they are mediated by the entire blockchain community. Simply put, any community has an interest in whatever event the blockchain is logging, they can access the records and in return, essentially bear witness to the event itself. Instead of just one person (an intermediary like a bank) logging and verifying a transaction, an entire community is witnessing it, cutting costly resolution time.

Practical applications of Blockchain SEO

Blockchain SEO doesn’t just promote your business, but can also expand your ability to diversify.

According to MIT, blockchain could prove useful in a number of different fields: from medicine to international business, even play a key role in the democratic system. If you sit and consider any business that requires the storage, or sharing, of sensitive information; any business that employs many people in more than one department, or with departments all over the world; a business that needs an easily verifiable system of transactions, to streamline disputes and discrepancies over time; any business that uses excel for that matter… If you sit and consider these businesses, you’ve just considered all the possible and practical applications that blockchain technology has. With this widespread viability, many business owners and retailers are looking to include blockchain technology into preexisting or new, business ventures. Blockchain SEO is the only way to stand out in such a quickly growing, and wide-reaching, market.

Changing the market

New technologies don’t just change your business but change your blockchain SEO techniques as well.

With the endless applications, decentralization, and transparency of blockchain technologies, we can expect them to permeate the farthest reaches of the business spectrum. With these newfound business strategies, also comes a cry for new marketing techniques. Blockchain SEO is an excellent way to answer that call. With blockchain SEO, businesses can bump up their online traffic and customer base. They can do this by increasing their ratings among the popular search engines. They do this by a variety of techniques. It is an excellent way to promote a business without engaging in costly, or obnoxious advertising campaigns. 

Blockchain SEO may also prove to be more than just a clever business strategy. Following the concerns regarding the (non)regulatory practices of crypto technologies, including cryptocurrencies, initial coin offerings, trading sites, and even blockchain tech itself, many of the big players in the tech world have banned ads pertaining to any of these, or related practices. Facebook, twitter, google, and now even Microsoft has all forbidden traditional ads for most things crypto. Any crypto-business that wants to stay in business will need to enlist the services of a skilled blockchain SEO team early. As the market becomes more saturated with competition, and conventional advertising campaigns are blackballed, blockchain SEO will become paramount to a business success model.

Blockchain SEO

Why Blockchain SEO

With such a multi-useful tool, make sure your business is ahead of competitors.

Blockchain and cryptocurrencies have ambiguous reviews in the media. However, it’s essential that any related business find a way to ingratiate themselves with the public. Establishing authority, reliability, and trust will be one of the biggest hurdles to business owners at the present.

The way that most consumers learn about a product, is by going straight to the internet and fiercely searching through piles of conflicting data. Studies show that even diligent searchers rarely pay any attention to information that is outside of page one on any search engine results list. Without the means for direct advertising on some of the internet’s most highly trafficked media sites, the next best thing a business can do is the structure itself so it is directly affiliated with search terms.

Creative and innovative SEOs won’t stop at the standard search, but they will also improve a businesses visibility across the spectrum of searches (news, image, academic, etc.). Quality blockchain SEO will also provide content that improves your business’s credibility. Blockchain SEO is incredibly cost-effective and far-reaching. Instead of focusing on one inclusive ad campaign, blockchain SEO caters individually to clients through multiple avenues. This gives clients the impression of exclusivity. 

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This global approach to SEO ensures a business can gain traffic that it might otherwise be unable to access. People are actively questioning blockchain and crypto-related business. There is a quantitative curiosity. Blockchain SEO is there to ensure that someone answers those questions, confidently and with ease.

Would you like to know more about Blockchain SEO? Feel free to contact us! We would be happy to help you.

SEO for Cryptocurrency

SEO for Cryptocurrency is a huge market, one that you need to take advantage of right now!!

SEO for Cryptocurrency

There are two main players in the SEO for Cryptocurrency market: those who must be aware of the rapidly changing techniques to maintain a quality SEO, and those who need the prowess of a good SEO.

SEO is an acronym for Search Engine Optimisation. What an SEO does is assist online businesses with getting seen on the internet and increasing traffic, and therefore customer base, to a specific retailers website. Using trusted algorithms and complicated mathematics, a good SEO can decipher exactly what keywords to use to get a retailers page highly ranked on search engine results. A great SEO has their finger on the pulse of any changes or swings in the marketplace as jargon and interest can change often and radically.

This has become even more important recently with the public embrace of all things crypto. Cryptocurrencies are digital, decentralized, and largely anonymous, currencies. They can be purchased and traded online, and balances are stored within digital ‘wallets’. Transactions between parties are public within their respective networks, to ensure validity, and are coded and archived. The transactions are recorded by using a very specific type of technology called blockchain which, for cryptocurrencies, provides an immutable account of any transaction that has occurred. Completely removing the need for an intermediary party. Buh-bye Big Banks. Blockchain technology is proving to be exceptional in many other areas as well.

The importance of SEO for cryptocurrency

The importance of good SEO for Cryptocurrencies cannot be overstressed. Cryptocurrencies have made their way into the market slowly over the past ten years, but in the last two, it has become a booming industry. Cryptocurrencies and crypto-related businesses have become a sensation that everyone wants a part of, and the clock is ticking for you to make your next move. With all of these new business opportunities and startups, standing out amongst the crowd becomes not only important but paramount to making your business profitable. So how do you make your business stand out above the rest? First, we have to understand how the consumer looks for crypto business.

Like many digitally based businesses, the consumer “shops” for products or services online. It seems obvious, but take a minute to unpack what that means. Traditionally, if you had questions about services, or wanted to know how to use a product, you walked into the nearest retailer and talked to them about it, possibly trying out a few models to find the best fit for your needs. With the digital marketplace, consumer confidence is a bit lower, as they can’t generally discuss their specific needs or concerns with the retailer themselves. So most customers head to Google, or Bing, with their questions.

The average consumer will then blast through the first few articles that come up on the search results list, mentally collating that information. This establishes authority and trust in whichever business or articles come upon those first few pages. Enter SEO for cryptocurrency. SEO for cryptocurrency ensures that your business, or an article/blog that directly references your business, is seen within those first few pages of results. This increases not only customer confidence in you as a retailer but also increases traffic to your website. Thus, increasing not only your customer base but your online presence and reliability as a retailer. If your business doesn’t have a noticeable online presence, you will never be able to capture new customers.

Make your business stand above the rest with SEO for cryptocurrency

Online presence, and being a part of the “online conversation”, has become a far more effective marketing tool than ad campaigns alone. The average consumer has grown accustomed to filtering out, or scrolling past, canned ads and banners. Advertisements have inundated customers in such a way that they have essentially become visual white noise. Choosing the wrong types of advertisements can also be detrimental to your business’ credibility. Customers want to see information tailored to their individual requests. This is where SEO for cryptocurrency becomes pivotal to increasing your profits. SEO not only captures customers who are in the market specifically for what a company is offering, but it also enables a company to become more visible to parties who are interested in affiliate services, or competitive products.

SEO for cryptocurrency embraces the new way of advertising

The cryptocurrency market is expanding at an astonishing rate. In order to stay relevant amongst a sea of competitors, a business must employ SEO techniques throughout their tenancy. Retailers must endeavor to keep up with the ever changing digital market. This can prove difficult for retailers, especially if they rely on conventional advertising methods. Recently, some of the larger tech authorities, like Google, Microsoft, Facebook, and Twitter, have all banned traditional and conventional types of advertising for cryptocurrency businesses. SEO for cryptocurrency can, legally and legitimately, circumnavigate these changes, while keeping your business at the forefront of the online community and maintaining your credibility.

The game is underway and cryptocurrency SEO is the strategy to use to avoid your business succumbing to an online checkmate.

Bitcoin SEO: What Is It and Why Do You Need It?

So you want to become the next big thing in Bitcoin? It’s obviously a growing trend and for great reason. Bitcoin fits the information and technology age by providing less information and more technology: which is huge in light of the obscene amount of hacking scandals and identity thefts that have occurred in recent years. But in the confines of the digital market, bitcoin SEO is one of the most important cryptocurrency digital marketing strategies that you can apply to your crypto business, and the earlier, the better.

Bitcoin SEO
Bitcoin SEO is the second step in getting your business noticed. Understanding what bitcoin is will help you market your product to the right people.

Bitcoin is a burgeoning market that is not only here to stay, but making huge leaps and bounds within its professional portfolio. It’s not just for spending anymore. Cryptocurrencies themselves prove most useful secondary to their anonymity and decentralization. Two major shakeups in the wide world of finance. The anonymity is largely due to the fact that bitcoin doesn’t require personal information on either party to complete a transaction. Instead of pulling currency from your accounts, using personal information and accessing your accounts, they push currency onto the digital address of the other party, requiring little to no information on either user. Decentralization can occur because Bitcoin uses technology that houses the amazing powers of nigh incorruptible record keeping, the technology that is proving to be incredibly useful in a number of other applications as well. Cryptocurrencies can actually function to improve startups and new business formation and function. Bitcoin and the technology surrounding it seem to have farther reaching capabilities than anyone originally thought. So it makes sense to get on this widening market from the ground floor.

But, there are some things you need to know first. In a sea of other businesses, some who have been in the game since 2010, you need a solid strategy to drive traffic to your site. In the game of Internets, having a unique product or business strategy isn’t always enough.  Using proper bitcoin SEO techniques, you can give your new business a head start in the digital market.

While SEO applies to many types of businesses, Bitcoin SEO is tailored to your business specifically

SEO is an acronym for Search Engine Optimization. And it does, pretty much exactly what it says. SEO is essentially a method in which, using insanely complex mathematics and coding, people have figured out ways to best present your webpage to search engine users. Optimizing individual results based on search queries. Done properly, it also optimizes how your business website is seen and who by. Search engines like Google, use “spiders” or “crawlers” to search newly added web pages for content, keywords, and other business vital information in order to filter the results to the search engine user. This gets the user the most appropriate information for them, based on their individual terms, and this gains you, the business owner, the most appropriate traffic. Ergo, Clara, who searches for “knitting supplies” in Google isn’t going to stumble across your new bitcoin trade page, while Eric who searches for “what is bitcoin” will, thanks to bitcoin SEO. Enhancing the chance of your business gaining serious traffic and quality customers is easier than ever.

Why Bitcoin SEO is important for your business

Because Bitcoin is fully digital in nature, there are no storefronts for people to stumble across. “Going to the bank” is just accessing your wallet app, and pushing currencies around on a website. Studies have shown that people who use bitcoin are pretty loyal to their trading and marketing sites. When they find one that works, they tend to stick with it. With the recent bitcoin boom, many of these sites saw overloaded servers and downtime, creating a new demand for more reliable and innovative servers. The demand was answered tenfold. Creating a huge amount of competition within the market. Bitcoin SEO is a great way to market your particular brand, increasing the likelihood of snagging dissatisfied experts, as well as clients who are new to the industry, while avoiding the anonymity of a saturated marketplace.

With the increased publicity, widely usable technology and bitcoin being publicly traded, there is now a wealth of new customers attempting to buy into the industry. For new customers, establishing reliability and credibility in a retailer is important. Because they don’t yet have established loyalties to businesses, these customers will shop around for services that are tailored to their needs. Shopping around is now done digitally. Customers will request this information from a search engine, and what comes back first is what’s absorbed. Bitcoin SEO allows your business to cater to the customers that are looking specifically for what you’re selling. When a customer searches the internet and finds your business as a direct result of that search, they automatically gain confidence in you as a potential retailer and an authority in the marketplace. It helps them feel as if your business is “exactly what they were looking for” because, well, it is.

Search engines will collate results based on their relevance, traffic, and references from other sites (backlinks).  Search engines love high-quality content, so just figuring out keyword and throwing out backlinks everywhere doesn’t really work. This is why it’s so important for businesses to use reputable and quality SEO firms for their development. Employing a bitcoin SEO firm is necessary for bitcoin businesses for a number of reasons.

Bitcoin SEO is imperative to get your business seen

  • It’s a dynamic marketplace

On top of quality content, keyword placement, and the other popular techniques for SEO, the algorithms that code for what search engines look for change all the time. SEO firms monitor trending keywords and content constantly, as well as continually update existing information so that your business doesn’t fade from view.

  • There’s a ton  of competition

Bitcoin SEO helps your business find its way to the top of the “pile” of search results and competitors. Utilizing other techniques, they also link your business to relevant blog posts and news articles, increasing traffic and potential customer interaction. These links increase the clout your business holds and shows customers that you not only deliver, but people know it.

  • Conventional techniques don’t work

The days of preachy, in your face, advertisements are (thankfully) behind us. Consumers are now asking retailers for a more personalized experience. They want to feel that businesses are listening and responding to their individual questions and requests. Not only that, but supporting information and increased visibility from testimonials, news articles, and social media communities (Pinterest, Instagram, etc) are huge when it comes to influencing consumer decisions.

  • Customers feel catered to

Again, satisfaction and confidence come directly from your business name being associated with specific search term used by clients. Bitcoin SEO can ensure that your business is prevalent in more than one search category, ensuring that when Susan asks “What’s a bitcoin?”, Tom queries “Where do I buy Bitcoin”, and Steve says “I need the latest trends and figures involving bitcoin”, each of them comes up with a link or reference to your business, allowing you to cost-effectively cater to a wide audience with the employment of a single SEO firm.

Bitcoin SEO is an important part of any bitcoin business strategy, and that is a truth that you can take to the bank… or your digital wallet.

For more information and a FREE quote for our cryptocurrency SEO service, please contact us.

ICO SEO

Getting noticed through ICO SEO is the first step in creating a lasting business.

ICO SEO can pump up your Fundraising power

ICOs are arguably one of the absolute greatest things to come out of the cryptocurrency world, as far as new and small businesses are concerned. ICO or Initial Coin Offerings are similar to the once common IPO (Initial Public Offering). In the business days of yesteryear, IPOs made shares of startup companies available to the public at initial investor pricing. Fundraising for the companies startup, and allowing those with the innovative foresight to purchase stock in companies like IBM or Apple (Formerly macintosh) at insanely low prices. We are talking $13.90 and $22 respectively. These shares increase in value as demand for the product or service also increases. Staying with the example, one share of Apple stock would cost you about $188 USD today, an excellent example of how investors in startups make decent money. Following IPOs success, the age of the internet brought us “crowdfunding”, a clever way for businesses who lack the knowledge, experience, or connections, to seek funding on Wall Street, to still find potential investors for projects and startups. Crowdfunding doesn’t necessarily make investors money, instead, companies fundraise by selling early access to innovative products for much cheaper than they would expect to retail.

This industry is set to see a complete overhaul of the concept of ICOs. As long as ICO’s, largely through ICO SEO, can get the marketing right. Much like everything Cryptocurrency, ICOs are completely decentralized, meaning there is no middle man or central intermediary power. Just prospective business and its customer base. This can provide huge benefits to both customer and provider. Customers can enjoy even lower prices, or more available ICO options because providers can cut administration cost by half. Currently, business startups looking for product fundraising can employ sites like Kickstarter or Patreon for crowdfunding opportunities, both of which can end up taking a whopping 10% of funds from the coffers. Removing the need for such mediation can save the business retailers money, and in turn, save (or make), their customers’ money.

Using ICO SEO, make your business part of the conversation early

The problem at hand is that with the newness of ICOs it’s difficult to get them the traffic and recognition they need to be profitable in the first place. Blatant advertising for ICOs have been banned by many of the internet’s tech giants, not only that, but market analysts have discovered that it doesn’t actually work. ICO SEO is one of the most innovative and cost-effective ways to market an ICO. The ICO industry, while in its infancy, presents a few notable roadblocks, ones that quality SEO firms have been learning how to deal with for years.

There is no guarantee without ICO SEO

Uncertainty in business may cut off important traffic

Not unlike purchasing stock options, with an ICO there is no guarantee that the company will deliver on any promises made. This is one notable advantage of going through reputable crowdfunding sites, as the initial investment is generally refundable should the project not be delivered. However, through appropriate ICO SEO, you can give your clients a better grasp of what your intentions are, as well as build customer confidence while you improve your online visibility. Most companies don’t deliver because they can’t produce the necessary capital to produce the intended products.

Investors vs. Enthusiasts, let ICO SEO help you find serious clients

Know who your intended investors are early, and cater to them directly through ICO SEO

Again, without a guaranteed product or niche, getting serious investors with experience to take notice of your project is difficult. Without the clout and pull of serious investors, it can be hard to procure the type of revenue that some startups desperately need in order to build their business, their brand, and their product, successfully. With ICO SEO, a company is better able to target ideal customer bases. You can market your company directly to those investors that you want, or individuals who will have the need for your particular products/services.

Accessibility, ICO SEO ensures customers can use and understand your product

Convoluted investment strategies are a big turn off to most investors

Most traditional investors or prospective public investors may not be readily familiar with the ins and outs of the cryptocurrency industry. Currently, enticing people who are newbies to the crypto table to invest in products using cryptocurrency is difficult. The accessibility just isn’t there.  Integration of payment options and ease of how ICOs are obtained is a huge job to tackle. ICO SEO gets information on how your business works to potential customers. Not only that, but it improves the credibility and accessibility to your business by linking your marketing with affiliates that your customer base already has confidence in.

Sum of all parts, ICO SEO & your business

Connect to a wider customer base for better results

Bluntly, as it stands now, ICOs are brilliant, but a developmental and marketing nightmare. ICO SEO needs to be developed and diligently maintained early on in the process, allowing prospective companies to generate the traffic and revenue necessary for lift-off. As there is no intermediary or guarantee of a profitable investment, website developers and ICO SEOs must make absolutely sure that the website itself works perfectly, the target audience is reached, and that any and all accessibility challenges are met with solutions before they become problems. At the moment, ICOs rely solely on a trustful relationship between consumer and retailer. This relationship must be built and nurtured early on if an ICO expects to be realistically invested in.

For more information and a FREE quote for our cryptocurrency SEO service, please contact us.