Casino SEO
Casino SEO is destined for online betting games companies. With iGaming optimization strategies designed specifically for your brand, we will get you more visibility, backlinks, organic traffic and conversions.
Do You Need Casino SEO?
We know that the iGaming sector is in fast and constant change. The technological and legislative advancements make it so that this is a niche in which it is imperative to always be up to date and ready to adapt strategies.
The iGaming and online betting games industry is comprised of casino games, poker and sports betting online. In a highly competitive market, our iGaming SEO strategies will make your brand stand out and achieve the projected goals.
Content Optimization
We have at your disposal a content creation team specialized in iGaming. We create and optimize content related to sports betting, online casinos and other sorts of online cash games. Our content is unique, of quality and user-friendly. By recurring to recommended SEO techniques, we know how to use content in your website’s advantage, so that you can achieve the best possible classification in Google’s Ranking.
Link Building for Casino
With a Link Building strategy specifically designed for your business, you will be able to improve your classification in the search engines’ rankings. In a highly competitive sector, it is crucial to be one step ahead of your competition. Through publishing Guest Posts in related websites with high authority, we manage to stimulate your site’s organic traffic.
iGaming Keywords Audit
Keywords related to online betting are the way through which many users are able to find your website. Hence, it is important that you invest in keywords that your target audience uses when they are searching for the services that your brand offers. We conduct a thorough analysis to understand what these keywords are so that you can get the most out of your business’ potential and increase organic traffic to your site.
Casino Website Optimization
The future of iGaming is expected to focus primarily on VR and Mobile devices. The biggest challenge for brands will be to structure and personalize websites in a way that replicates, for instance, a physical casino environment in a way that appeals to the digital gambler. Besides this, it is important to have other factors in account, such as the loading speed, the UX and the quality of the content and of the service itself. We know how to structure and optimize your iGaming website to offer your visitors the best possible experience.
iGaming Conferences
The iGB Affiliate Conferences (held 3x per year) is the place where all the iGaming & Casino industry are meeting up. These events give the opportunity to build on relationship, share knowledge, gain insights and help affiliates driving home with some actionable tips to help them rank on Google.
These events are attended by over 1,500 fellow affiliates, with over 4,500 total visitors, they are a great tool to meet partners old and new, in a dynamic and fast-paced environment, share good time and drinks !
You can find in the quick video below, Greg, our Head of SEO talking a bit about Google Algorithm updates, its impact on the iGaming industry and how not to get hit by a automated (or manual penalty).
Greg is also an invited keynote speaker at these events and already share some iGaming SEO tactics on different subjects. You can find additional details in our blog posts below in which you will be able to download the actual presentations!
- In Amsterdam in July 2019 : Google Algorithm Updates: How can you keep up?
- In Lisbon in November 2019 : How to Get Rich Snippets Featured Using Structured Data
